Dali garden, delicious dot, can compare a gram, with its food brand already widely known, no matter be to go big supermarket, buffet, outside outside the figure that can see them, imperceptible in the life that has taken us.

Resemble 80, 90 hind it is to eating these food to be brought up, very familiar to their product, may virgin to theirs support of the people develops course is not to understand very much, then we come along 818. . . . . .

The manager of Dali garden group is Xu Shihui.

Xu Shihui is one inspects ethical economy to be oneself those who allow, hold to " creation is first-rate ethical brand hundred years enterprise " belief does not shake, from beginning to end rise superior to.

When a world the president of company of 500 strong food uses the mood that provokes a gender to ask he says: "Lean yourself's power merely, do you consider come from more competitors? Do you consider come from more competitors??

Ably answer says Xu Shihui: "I did not consider the competitor's issue, I consider how to had done my business only, I had done the business, the competitor; that everybody is me if I did not do the business good, have my competitor everywhere. Have my competitor everywhere..

Establish name of factory of the first food from 1989, have to nowadays19 companies, 29 food, beverage produces base, employee sum total many 39000, annual produce exceeds one billion four hundred and ten million and sixty-five thousand four hundred and eight yuan, Make Dali group into the whole nation company of the biggest bibcock of production of food of brand of completely solely invested nation.

Build up at cooperative

The Xu Shihui that was born 1958, began to pursue the professional career that recreational food produces 1980, can saying is to be in food industry is cultivated most all one's life.

1989, beautiful benefit provision holds water, begin to produce biscuit kind product, business of the one wife and children of provision of this time beautiful benefit or county of fontal city Hui An collective system of ownership, because be engaged in recreational food industry for a long time,make world brightness, having rich experience, was chosen to be the legal representative of beautiful benefit provision 1992.

Of the same age, guide in what make world brightness below, beautiful benefit provision and an independence tripartite pilot is added amount to limited company joint-stock established Fujian benefit to bring Dali food limited company, register capital 1.5 million yuan, beautiful benefit provision and add amount to respectively hold 60% reach 40% equity.

Roll out " Dali biscuit " , establish Dali

After Fujian benefit installs Dali to hold water, rolled out a money to the market " Dali " brand biscuit product.

Deep industry experience mixes profit from Xu Shihui and its management group to carry out ability formidably, the cookie business that Fujian benefit brings Dali is done downwindly downstream, 1996, "Dali " by a regional brand, grow for national famous brand.

In Feburary 1997, to implement brand strategy, enlarge the market famous degree reach increase market share, fujian benefit installs Dali more the name is limited company of Fujian Dali food, of the same age October, "Dali " the brand is labelled " product of Chinese established famous brand " .

As the amplification of the business, in July 1998, fujian Dali established the first subsidiary outside the Fujian Province, namely limited company of present Chengdu Dali food.

And this moment, the enrollment of Fujian Dali capital also is added in two rounds endowment hind, increased 20 million yuan, beautiful benefit provision and add amount to respectively hold 58% reach 42% equity.

On March 6, 2005, the total equity Fujian Dali made over beautiful benefit provision to make a family name familial, fujian Dali registers capital synchronism to add reach 80 million yuan, and by make a family name familial and direct hold, and beautiful benefit provision is being finished " mission " regressive gave historical arena, from Dali in managing a construction, disappear, fujian Dali is made the family name is familial and proper change demesne.

The business chance of recreational food

After entering 21 centuries, xu Shihui notices, industry of fontal state food encountered cold current -- last centuries, especially 90 time, the food industry of fontal city ever had had time of a paragraph of scene, the Ceng Feng such as melon seeds of earthnut of skin of the fruit vegetables can that domestic mill form produces, fish, the five spices noes the whole nation.

But now, faddish the traditional food such as temporarily fontal city candy, potted, confiture, got " fresh degree " the challenge of demand.

Stem from the concern of wholesome problem, potted product has been in at present degrade, traditional confiture made craft also be suspected; as to candy, use at the Spring Festival, marriage to celebrate only etc, seasonal strong, demand range is narrow.

Xu Shihui realizes, food industry should comply with consumptive trend, settlement way is sought on product structure processing.

In the process with traditional food small type, a when Xu Shihui saw food industry new era -- recreational food times is coming.

In city crowd, by car of home of the desk of a lot of people, illicit or computer, can appear a few recreational snack, or allay one's hunger, or beguiling, this kind of phenomenon already was common, of food " recreational change " already made one big trend.

Xu Shihui found his industrial fulcrum in the new fashion of food industry.

Borrow " yoke sends mode " much dot blossoms

Since 2001, he offerred a brand-new notional product: Dali yoke is sent.

From technical angle for, "Clique " it is name of a kind of craft actually, it is to point to the technology that do not add antiseptic and can make the expiration period of with filling cake is achieved one year. This concept arrived in Xu Shihui hand, its connotation by all-time expanded, besides quadrate cake, yoke clique, chocolate group, fruit much style is rolled out one after another, one is lifted in food group " clique " hot, the China that makes be worthy of the name sends kind of food king.

From yoke the clique begins, xu Shihui began a range to pervade recreational food revolution of the whole nation.

Pass old development to manage, Dali group was formed " Dali garden " send kind of food, " can compare a gram " Peng changes recreational provision, " delicious dot " biscuit the product structure of 3 old brands.

How to control at the same time 3 old brands, make 3 collateral brands collective produce the greatest value in the market, this is the problem that sale group cares generally.

Xu Shihui with special sex of the look up before some and acumen force, the road that walked out of a company brand that has distinguishing feature alone to manage -- stereo and integrated sale.

Meanwhile, dali implemented the strategic plan that drives area sale with the branch, base of 9 big production was built in the province such as Fujian, Sichuan, Hubei, Shandong, Jilin, Gansu Province, march in the round countrywide market.

In powerful sale network and high content shed efficiency to prop up, Garden of Dali of below Dali banner 3 old brands, can compare gram, delicious dot advance side by side- do two or more things at once, rise abruptly quickly.

The success of Dali, drove the new fixed position of industry of food of whole spring state. "Recreational " had become at present the mainstream style of fontal state provision.

Year of sale of fabulous Dali food inside course of study exceed 1 billion yuan already, dali has made the faucet of industry of fontal state food.

In the meantime, also be in because of company of fontal state food " recreational " on found new space, company of fontal state food rose afresh on home market.

After afterwards Guangdong and Shandong, fujian already became the 3rd food of Chinese to be saved greatly. Talk with respect to the brand, fujian food has the power of the latercomers surpass the formers greatly.

8 100 million make " with its " legend

Xu Shihui holds to from beginning to end " vitality of business of product innovation decision " , think if the enterprise does not have the complement of new blood, can move toward step by step only become feeble and die.

For this, xu Shihui always holds international popularity pulse, with " the healthy product with the most delicate development, offer best quality, found best brand " 3 " best " as competitive strategy, undertake management innovating ceaselessly, hold the front row position of Dali with innovation.

Having Dali garden, can compare gram, delicious dot after 3 big provision lead a brand, 2006, xu Shihui delivers the view to beverage industry again.

He becomes aware exquisitely, in recent years domestic beverage market produces per year a quantity in order to exceed 20% years all increase rate increases by degrees, beverage market already became one of markets with the rapiddest development in Chinese food industry.

But, the business that model of etiquette of body of industry of our country beverage produces is not much still, fail the company that there are certain consequence and higher market share inside countrywide limits.

Then, He is decisive and devoted 8 100 million, Introduce product line of beverage of 12 internationalization standard, roll out in the round " with its " cool tea, " preferential breast " albumen beverage, " green plum green tea " the beverage product of more than 20 8 large category, breed, of the complete, breed of category, in domestic beverage group peerless.

2013, dali is own the functional beverage happy tiger of research and development appears on the market successfully, become the jumped-up force of sanitarian function beverage.

The success of Dali garden

Do poineering work first when, xu Shihui with a kind of volition that dare spell struggling mind of the person austral the Fujian that can win and constantly strive to become stronger, overcame heavy difficulty, do the business stage by stage big.

The group machines small plant development to become to have 22 13 companies, production to cover an area of a face base, always to accumulate many mus 5000 in the whole nation from a production, 30 thousand polynomial of employee is large collectivize is outstanding food beverage industry.

Dali brand is obtained " Chinese well-known logo " " China 500 have value brand most " wait for many honor.

Forbes magazine released Forbes 400 plute of 2017 year China rank a list of names posted up, xu Shihui of Dali garden group is ranked with fortune of 42.2 billion RMB 20.