The car in industrial and commercial bank, China, go up electric power of steam group, the Yangtse River... these well-known brand trademarks, close sunrise 2016 Shanghai are deep now appear on the market pop chart of value of company brand brand (next weighing 2016 brands pop chart) on, make the same score for 2016 brands pop chart added a bright color.
"Shanghai is deep appear on the market the heat that society of since of value of company brand brand pays close attention to, also be to appear on the market the important vane of company market competition ability. " Liu Fengjun of professor of business school of Chinese people college expresses to our newspaper reporter, in international market competition intense with each passing day big setting falls, appear on the market the company must value value of brand of promotion oneself brand highly, make brand strong look forward to, intellectual property strong look forward to hard, ability braves the wind and waves in market competition, hoist the sails Yuan Hang.
Brand value suffers fully take seriously
"Come nearly 20 years, stock of division power electric equipment is limited limited company (electric equipment of next power weighing case) the spirit that depends on ceaseless innovation, brand value year after year promotes, gained stronger market competition ability. " this the science and technology of division power electric equipment on pop chart sheet manages a Wen Kuangyu of intellectual property manager to express to the reporter. This, division power electric equipment is worth body of 45.3 billion yuan of successful ascend with brand price 2016 brands pop chart.
According to introducing, division power electric equipment is adopted specialization the brand of development is politic, namely brand major, category is multivariate. From the earliest " division power electric equipment creates good opportunity " , to outstanding quality " force of division of good air conditioning is built " , precede to outstanding technology again " master core science and technology " , outstanding responsibility takes on " make a sky bluer, the earth is greener " , serve the world to now all the time " let the world fall in love with China to build " , the brand concept of division power electric equipment follows from beginning to end the pace that the company grows advances ceaselessly. In the meantime, division power electric equipment serves quality through promotion, upgrade service policy, those who make a brand is famous spend and beautiful praise degree, develop a case according to the company, will protect brand rights and interests through brand is being referred to register application inside global limits, spread out a brand actively to protect the job.
On 2016 brands pop chart, before the value of brand of industry business brand such as manufacturing industry of financial industry, automobile is resided, the company brand such as Baiyao of violet smooth share, Yunnan tastes list price to be worth a row to divide industry a list of names posted up greatly each head. From the point of the data of this pop chart, the gross of brand brand value of enterprise of the 100 a list of names posted up on the home occupies his 16.93% of total market prise. "This makes clear, brand brand already became an enterprise to appear on the market especially the powerful weapon that the enterprise wins the market to compete, it is the core capital with business indispensable development. " Liu Fengjun thinks, review data of this pop chart, reflected brand accrual and brand strength, through consumer evaluation, brand is built investment and brand management and appear on the market the element such as value of company brand brand, mirrorred Shanghai objectively deep appear on the market the value of company brand brand of the company.
The brand builds shoulder heavy responsibilities
"The company appears on the market especially the brand brand of the enterprise works, not only the issue closes business market competition ability, and connect cheek by jowl with enterprise destiny. " Zhu Geliang of director of research center of brand of China of university of capital economy commerce expresses.
Appear on the market enterprise Yunnan city casts Inc. of buy course of study (next weighing that Yunnan city is cast) of experience personal painful, make up to now industry clutchs wrist sigh with deep feeling for it. The predecessor that Yunnan city joins is Inc. of light of Yunnan red river (next weighing that red river is bright) , production " red river " the history of beer already had 30 old, but register without application however " red river " brand. Lin Mou bought a company 2000 " red river " after brand, established battalion headquarters of classics of preparation of red river beverage. Be the small classics battalion headquarters that this management area is not worth 5 square metre, depend on " red river " brand, accuse inside 3 years tort of red river light obtains a court to support twice. 2001, red river light suffers Lin Mou sue first, say " red river " beer encroached his " red river " brand is special authority, seek redress 4.99 million yuan. In October 2001, the court decides red river light forms tort, sentence compensatory pecuniary loss 500 thousand yuan. Red river light rolls out card of spring of another name for Yunnan Province subsequently " Gong Hegong " beer, lin Mou appeals to at was in Guangdong Fosan 2004 again " Gong Hegong " beer encroachs his " red river " brand is special authority. Court of first instance decides compensate for 10 million yuan, created the record that tort of our country brand compensates for, 2 careful court maintained original judgement after. Although top people court is in 2009 arraign after this case, compensation the forehead is 20 thousand yuan from 10 million yuan of change the original sentence, dan Gonghe's bright beer business also because of this suffer a disastrous decline.
"Into also brand, be defeated also brand, this case must make appear on the market the importance that the company thinks brand to work afresh. " Zhu Geliang expresses, although in recent years our country enterprise gained certain headway on brand brand job, but brand brand is built still shoulder heavy responsibilities, need to wait for the height on the level to take seriously in government, enterprise, society, strong effort.
2016 brands pop chart shows, the amount of brand of brand of company of a list of names posted up on area of the eastpart part and quality take dominant place in the whole nation. And hold than talk at industry measure relatively, value of brand of brand of company of department of Chinese and Western is occupied than all lesser, show center-west region appears on the market the brand brand construction of the enterprise still remains to strengthen.
"' 935 ' period, it is the phase of decide the issue of the battle that our country builds comparatively well-off society in the round, it is the crucial period of transition of our country economy. Value of brand of company promotion brand is urgent affairs, want the strategic height from development overall situation, executive brand brand those who make brand brand strong look forward to regard development as brand economy is the strategy, important prop up, promote oneself brand brand value ceaselessly, ability promotes actual strength, for economic society progress, improvement glow of the people's livelihood gives out heat. " Liu Fengjun emphasizes. (Reporter Zhao founds a state)