He relies on case │ sell chaffy dish year into 2.7 billion, unexpectedly not Kendeji in scan widely!

Establish in Beijing from 1998 the first " sip feed sip feed " since, "Sip feed sip feed " already became in area of and other places of Beijing, Tianjin, Shanghai " inn of chaffy dish of ground mark sex " . It already became Beijing local, and north bleachs gens to remember the substantial in.

From begin 2016 the growth rate of 4 days of one inn, till expand in the whole nation to inn of 31 cities, 640 doors; Year into 2.758 billion, net profit 372 million, He GuangqiThe group that reachs him held to 19 years.

4 days of one inn, the place that has Kendeji has it

Father He Guangqi is born in Taiwan gem old and well-known family. 1996, the chaffy dish of Beijing still is burned with charcoal and gas give priority to, the electromagnetism furnace with arisen Taiwan heats table chaffy dish gave He Guangqi inspiration, shoppy blow makes his as if wakening from a dream, he Guangqi discovers: Chaffy dish has the business to be able to be done greatly!

Then, he Guangqi buys oven of a few electromagnetism from Taiwan, nod to sell with this, the first store opened in Beijing Xidan. Unexpectedly self-confidence crossed fire, when strong start business of chaffy dish store, one day does not sell unexpectedly give 3 boiler, a few months come down to be not worth 60 boiler, what in very long time He Qiguang does as before is to sustain losses in business the business.

What in very long time He Qiguang does as before is to sustain losses in business the business.. Sip feed sip feed" means of this kind of burgeoning the chaffy dish that distribute food, no matter be on formally or idea,be accepted by local hard. Cater to the appetite of Beijing consumer hard plus the footing that allocates from Taiwan, for a short while, "Sip feed sip feed " experience is serious " natural environment refuses to obey " . Such condition, ling Heguang starts be at one's wits' end.

"SARS " to " sip feed sip feed " bring turning point. "One person one boiler, SARS is not caught on " " sip feed sip feed " just be in denounced at this moment artful, dare come the person of inn repast grows day and day, mix all round door inn forms bright contrast. Achieve day of passenger flow to measure 2000 repast to record immediately at that time.

2014, grow ceaselessly " sip feed sip feed " place is handed in to hang out one's shingle in Hong Kong couplet trade, be called " chain chaffy dish the first " .

2016, "Sip feed sip feed " exceed 640 with the speed dilate of 4 days of one inn, spread all over 8 province 31 cities, in chaffy dish market a the Red Sea, escape, below cut dimensions, "Sip feed sip feed " however all the way " kill instead " . Go against so situation and on military successes is full, he Guangqi is not contented.

Open 1000 store to 2019, all programs around move surmount Kendeji, should have sip only anyway feed the place that be in, I am about to compare many its store " , this ability is He Guangqi's ambition.

Ran good plan at 4 o'clock, the Red Sea of implementation chaffy dish " kill instead "

Through precipitation of 19 years, "Sip feed sip feed " already was in nowadays meal domain stand firm calcaneal, below the circumstance that glides in whole of chaffy dish domain, "Sip feed sip feed " how to come true absolutely " kill instead " ? Its have managed effective prescription to be able to encircle at 4 o'clock can nod:

1, control cost, advantage of space yielding benefit is clear

On the design, "Sip feed sip feed " orange lukewarm warm color is very of estate of firewood getting work love, although make the same score rice for 100-200 only,every storefront decorates an area, but highest Shi Kerong accept many 100 client at the same time repast, u of this profit from design of stage and U chair saved have dinner space greatly, the client makes centrally average every clerk can serve 10-12 renown customer at the same time, saved manpower cost greatly on certain level.

Dish tastes a design to go up, "Sip feed sip feed " formula of person having sheet and the multiple choice such as many person formula, but only place can choose a formula, arrive from the design place dish, dish tastes a style to secure, do not need chef, "Sip feed sip feed " standardization, flow is changed instead cost of leave out chef, make employee more dedicated at serving a level rise, assure the utilization rate of employee.

In addition, "Sip feed sip feed " concentration is purchased feed capable person, make through deciding those who establish framework agreement, large-scale, diversity to purchase way with the supplier its are put in certain space yielding benefit, reduce purchase cost.

2, poor dissimilation competition is brought about " without direct adversary "

"Sip feed sip feed " target fixed position is "Than prandial and quick, formaller than snack" , so special fixed position makes it corrects than Kendeji on snack type, scoop up than sea floor on chaffy dish quicker, can say, this one domain in fractionize " sip feed sip feed " have direct opponent hardly.

Close civilian price fixed position also makes " sip feed sip feed " obtain countless essence to grant target group -- office worker.

3, market of the high quality implementation that feed capable person " forestall "

"Sip feed sip feed " feed material to come from entirely at company of 300 countries supply and marketing, "Agaric is northeast, kelp is Fujian, fabaceous skin vermicelli made from bean starch is Shandong... "

Xie Cai needs farmer to be in field after receiving money abluent, cut a skin paragraph, the carry after enclosing arrives " sip feed sip feed " in the center of kitchen.

4, " send a talent return to one's native place " enterprise " soft " culture

"Sip feed sip feed " distinctive canal adopts to earth up means on talent education: "Sip feed sip feed " distinctive canal adopts to earth up means on talent education:: Send talent return to one's native place the plan" .

Storefront on layout, on north wide talented person of other city ancestral home is sought in already opening storefront, undertake to them the key grooms, carry them birthplace to do shop as brunt again the long, operation that becomes a director to have new store. Make the best of both worlds of this one politic it may be said: Stabilized the affection of faithful employee on one hand, assured directly on the other hand " sip feed sip feed " in 23 lines city the miraculous progress speed of 4 days of one inn.

Drink of tea of fight in some places one by one, make " the astral Buck of chaffy dish bound "

Upgrade as consumption, consumer is paid attention to not only " lining is consumed " , pay attention to more " face is consumed " . On traditional sense " with quick score a success " " price advantage " form poor dissimilation already hard, satisfy the market demand of diversity, individuation.

He Guangqi thinks with the client "Affection join" this are very important. Then, to erase consumer in the heart " fast " word, pay attention to consumptive experience feeling, turn and to " recreational model consume " transition, become " sip feed sip feed " new target and fixed position.

Become " sip feed sip feed " new target and fixed position.. Chaffy dish + tea drink" commercial pattern, become immediately " sip feed sip feed " new development pattern, at present " sip feed sip feed " already 36 doors inn introduced tea shop, "Table sip feed the hand shakes tea " already made the product that grab an eye.

"Inn of fashionable chaffy dish is here; The period of time that be not eat wants the tablecloth on the shop only, the instant can change dining-room of body grace tea. " become " sip feed sip feed " development wishs scene, the sip in new start business feed sip feed in dining-room of Shanghai day moon, boiler of rinse of wind of buddhist of new Chinese style, black iron, beautiful type is placed dish, table serves traditional service gradually by thick small endowment emotional appeal place is replaced.

In company transition, "Sip feed sip feed " maintain " one person one boiler " while characteristic is managed, still rolled out the 2nd high end to dine together brand " collect collect " . "Collect collect " guest all valence is controlled in 140 yuan, the layout that satisfying the high-end meal domain such as party of family of miniature business affairs fete, friend also gradually clear.

Ceremony of 18 years old of adults not a few, "Sip feed sip feed " resemble a young person having keep in mind that seeks a dream, on the road of exploration and transition, close watch opportunity, special stand to go alone, and even more self-confidence and brave.

The editor originates mixing island