2 quarters apple is in China market share drops to the 5th

Recently, company of analysis of much home data is released market of China of mobile phone of the 2nd quarter had rate analysis report 2017, last quarters, portion of homebred mobile phone was achieved 87% breathtaking, and malic mobile phone glides continuously in market share of China, drop to the 5th.

Origin of picture of gram of library of malic company CEO: Visual China

Analyse the report that company Canalys issued on July 25 according to independent data, 2017 the 2nd quarter, gross of Chinese smartphone shipment is 113 million. Among them, china discharge as before for shipment volume in the first place, for 23 million, oppo 2100 10 thousand the 2nd, Vivo 1600 10 thousand the 3rd, 15 million platoons are in millet the 4th. And before mobile phone portion 3 ranks all with 2017 consistent first quarter, but, millet of native land brand surmounts an apple to rise the 4th, and the apple drops to the 5th. Chinese manufacturer takes domestic smartphone market the portion of 87% , the You Ping of the others is divided up with SamSung if really.

Counterpoint of company of global data analysis also shows at the report that issued on July 24 in brand of homebred mobile phone, growth of volume of 2 quarters shipment is the rapiddest is China be and Vivo, prep close behind theirs is OPPO and millet, 2 quarters are in brand of this 4 old homebred mobile phones the portion of domestic smartphone market is adjacent 69% .

2016Q2 and volume of shipment of 2017Q2 China smartphone analyse picture origin: Counterpoint

Zhanmusi of head of department of this orgnaization research? Severe (James Yan) expresses: "The demand of market of 2 quarters China and supply show ascendant trend. June is a month with driving growth of Chinese mobile phone normally, because suffer China for, the main brand combination such as OPPO, Vivo and millet upgrades drive. Nowadays, brand of this 4 big China holds home market the portion of 69% , already exceeded international brand and other and native land brand, enlarge sale limits ceaselessly. Enlarge sale limits ceaselessly..

When the beginning of the year, counterpoint Research goes out in report middle finger, IPhone was China's best-selling smartphone no longer 2016, such circumstance still appears for the first time since 2012 oneself. Canalys also expresses, the last few years, the apple is good in expressional not very of China, quarterly sales volume decreases compared to the same period on 14% .

Although the apple faces the competition that comes from brand of Chinese native land mobile phone continuously, but it still exceeds 80% in the portion of market of smartphone of Chinese high end. The mobile phone with the cheapest apple is IPhone SE, but its minimum price also is 3288 yuan (price of malic official net) . The price of other IPhone exceeds 4200 yuan mostly. In sheet of before SKU of smartphone of Chinese high end 10 a list of names posted up, the apple took 5 place. The other product in sheet of a list of names posted up includes China the Galaxy S7 Edge of bed Mate 9 and SamSung. But only by IPhone 7 series, the apple is aggregate the market share that held market of smartphone of Chinese high end to exceed 71% , it still has prep let alone other type.

Origin of before share of market of high-end mobile phone 10 pictures: Counterpoint

From long-term in light of, gram of malic CEO library is optimistic to Chinese market, although it faces the competition of ecosystem of small letter software, small letter supports Android and IPhone equipment. Recently, the apple appoints vice president of former wireless technology Ge Yue (Isabel Ge Mahe) is vice-president and president of big China division, this position is established newly.

Very fast IPhone can greet birthday of 10 one full year of life, IPhone8 can be released immediately, use commemoration day this is different from general birthday, a few analysts think, IPhone8 can help an apple promote consequence in China. According to FactSet predict, the battalion that will be in China area of quarterly apple big China in September closes will reach 9.96 billion dollar, on year the corresponding period has 8.79 billion dollar only.