Dispatch of Netease science and technology on August 8 message, " even the line " wrote recently civil uncover secret " store of 10 thousand goods " Yamaxun by the great progress blue print of AI drive. AI assistant Alexa is Yamaxun makes the whole world the one part with the crucial plan of the biggest company, this company wants to replace network shop interface through using omnipresent AI, come true to sell any things that they mean to the client at any time and place " everywhere shop " (Everywhere Store) wish scene.

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Jeff · Beisuosi (Jeff Bezos) it is the most enthusiastic on the world probably " interstellar get lost " (Star Trek) vermicelli made from bean starch. At the outset, CEO holds this Yamaxun concurrently father wants to name his electric business platform for a time for Makeitso.com, greeting pet phrase is " Make It So " still - captain of a naval ship of Pi Kade of Lu gram · (Captain Jean-Luc Picard) . 2016, entreat a clique to draw unconscious motion picture after the company is old, beisuoside countervail place wishs, be in " 3: of interstellar get lost? ? cries shallow be good at gues-star in?Star Trek Beyond) act an extraterrestrial. When Yamaxun begins to want to make AI assistant Alexa, the tentative idea wears Beisuosi to want to let eventually " interstellar get lost " the computer becomes reality -- kind, omniscient and omnipresent assistant.

"We think Alexa really " interstellar get lost " the computer, in this film, it is all round you, you need to say voice only: ' Computer, beam Me Up. ' (the computer, pass me. ) " tall of · of Michael of Echo, Alexa and Appstore vice-president treats Yamaxun (Mike George) express.

Yu Xiya of my v/arc be on the throne pursues downtown red Buddhist nun high level of skyscraper Day 1 interviewed the Yamaxun of trigonometry block the most member of he and group of Alexa high level. Over, in a weather fine in the morning, aerospace needle tower (Space Needle) cover very mountain range because of around firn and appear very insignificant. Both is the Yamaxun next it seems that the existence that the empire nots matter. Stand over, the 30 buildings clarity that forms this company basis is visible, it is all round associated lake. Many meters 150 are an a hole in the ground below, this company is in build more buildings. At high-rise between, two when building 30 meters tall buildings will accommodate 300 kinds of plant species, for Yamaxun employee provides another office space. This company makes the office space that is as high as 9.2 million square metre permissibly, this is enough it expands employee dimensions one times. It may be said of this garden area Yamaxun an epitome of the world: Always look into future, outspread and rapid, let a person catch up with hard its pace.

This year April, market prise achieves Yamaxun 439.8 billion dollar, for the whole world the 4th big company, be next to apple, Alphabet and Microsoft. Online shop of Beisuosi from sell books name, had extended antenna nowadays to a lot of domain. Yamaxun Prime -- include to deserve to send the member that waits for a service the service quickly -- the subscriber that has millions in England, the subscriber that has several ten million in the United States (Yamaxun rejects to leak specific data. ) the network serves Yamaxun (AWS) the cloud computation platform that is it, to include Netflix and Spotify inside a lot of website provides a service, its year income scale has reached 12 billion dollar. In Feburary, yamaxun is made room the head that won oneself 3 Oscar award. This company is opening hypostatic store in the United States, in lease 40 freight aircraft, and had established a publication department. Mechanical Turk of the service on its net market has the several fixed contributor of 100 thousand. This company is testing the Prime Air of service 30 minutes to serve without man-machine deliver goods in British Cambridge, the center of machine study research and development that it still plans to be it in place is added enrol 400 employee. June, it opens up endowment 13.7 billion dollar buys the total eclipse supermarket that has store of 400 much doors (Whole Foods) .

AI " golden age "

It is the core of business is in Yamaxun all the time since AI is long-term. "It is invisible that the value that we obtain from machine study technology has a lot of actually. " Beisuosi expressed on the year activity of Internet association in May, "These value include to search the improvement of the result, the improvement that the product recommends, inventory manages the improvement that forecast, and the thing of hundreds appearance other. And the thing of hundreds appearance other..

Be in as Alexa November 2014 roll out, yamaxun entered the AI that Beisuosi says " golden age " . Alexa is Yamaxun the appearance of AI project, it is to will help consumer move back and forth at Yamaxun empire and promote in what consume on Yamaxun implement. Yamaxun is from sell books name, sell the empire from some music, film, hardware and every day object and grocery nowadays. Yamaxun has grown to be Pang Ran gigantic animal. Open the developer of tripartite and brand trade through issueing the standard platform, yamaxun wants to let Alexa pervade the square respect aspect of your life: Your household, car, hospital, yard place. Store of 10 thousand goods is about to become nowhere is absent.

Luoxite Pulasade (Rohit Prasad) at the brim that creates some kind of history. This Yamaxun the chief scientist ever devoted oneself to to research natural language and speech recognition technology in BBN Technologies company, for American department of defense advanced research plans bureau (DARPA) wait for a client to provide a service. Yamaxun cast an olive to him 2013, invite him to join in make speech pilot AI serves. This is an opportunity that he longs for day and night.

"At that time me two shine. To speech recognition and language technology, we are saying since very long period of time, their final application is put you from eye and both hands solution. " he says, "I accepted this challenge. "I accepted this challenge..

It is before arrival of general Lhasa heart, of Alexa wish scene already knocked calm. With Yamaxun any new think of a way is same, they drafted press release around Alexa, the description hears you to call out the name surrounds with respect to what can wake up equipment. The brand guideline that its individual character can reflect him Yamaxun: Clever, condescending, be happy to help a person. It still must become like the person, is not to resemble a robot. Lab126 group -- the occultism department that Yamaxun creates in California, ecbolic pass the product such as mobile phone of marvellous Fire Phone of TV of Kindle electron reader, Fire TV Stick -- at the outset wherefrom original document has the job backward. (Lab126 employee says, this project is Yamaxun at the beginning never had confirmed, the enhances actual project one part that is laid aside. ) this moment, yamaxun bought two AI poineering companies: Come from the Evi of the YAP of Korea and California. Both is the foundation of Alexa speech technology. But Pulasade says, develop this product to need to capture the machine learns the challenge of the respect.

This part because Beisuosi is very tall to product demand. A researcher expresses to Peng rich company, "To the function of this equipment, we ever were having approximately absurd hope. Beisuosi's tentative idea is it complete conformity arrives each link of shopping experience. Beisuosi's tentative idea is it complete conformity arrives each link of shopping experience..

Echo rolled out the market 2014 when, gained the favour of consumer immediately almost. Up to now, yamaxun has added up to the equipment of Alexa of support of stage of ten million of work off number. "This is what differ right-down is brand-new category. Such product has been rolled out without the person before. " George says.

"Echo was brought change sexual influence, let interactive become a lot of easier. " Eric Bulinyaoersong of director of project of economy of number of Masschusetts Institute of Technology (Erik Brynjolfsson) point out, "Theoretic, it was to do the business that you can achieve some kind so, but it lets whole experience become very smooth. But it lets whole experience become very smooth..

Speech assistant contends for battle

When Echo is rolled out, did not compete completely but character: Congener product Google Home of Gu Ge just appears till October 2016. Be in tiredly the individual aide among the smartphone people, for instance malic Siri is mixed the Cortana of Microsoft, also face obstacle of one great progress: Person of it doesn't matter can be willing to talk to AI in communal circumstance.

This field accident closes great. The contention battle of speech assistant, say to go up the contention war that becomes the interface that next nowhere is absent. Theoretic, it will be replaced not just touch dominate screen, still will replace search fence. In December, the apple will begin shipment the HomePod intelligence sound box that it supports Siri. Microsoft has released those who come from tripartite by the sound box of Cortana drive. Professed in April " AI is first company " Gu Ge opens API (applied process interface) , with period the growth that accelerates its Google Home. It is obtaining significant technical progress in pattern recognition and interpreter domain. May, its DeepMind project AlphaGo beats champion of human world go. Facebook and Baidu also are investing development AI energetically.

Nevertheless, the first does those who understand how to attract the masses to lead AI their household and life is Yamaxun. It is skill by right of the name (Skills) application of tripartite speech, alexa becomes more practical than Google Assistant of Siri, Gu Ge at a draught. Its competitor often can misunderstand the question of the user, provide undeserved search result, and Alexa can provide a lot of and useful service, the electric lamp that turns on you for instance, cry through Uber car and teach you to say Chinese. The technical ability that Alexa supports has exceeded 12 thousand. AI advantage of Gu Ge -- the biggest menace that may be Yamaxun -- the search technology that depends on it, searching engine to have at its it seems that endless knowledge. But Alexa still has another killer mace: Join Yamaxun's huge matter flows with retail empire. Google Home can bring knowledge to you; Alexa can be in a few short the goods that to you service institute needs inside the hour. If say Google Home is to send the omniscient friend in be opposite, so Alexa shows consideration for considerate male chamberlain namely.

From at the beginning, yamaxun passes what many division of labor make clear assign " satellitic group " will make Alexa. They are dedicated go to Alexa conformity at making first-rate solution come Yamaxun is retail each link of business. "We have thousands of person to develop Alexa, everybody is in charge of phyletic and different job, the science and technology of foundation of with a view to. " George says, "We comprise these single-track Cheng groups to make Alexa. "We comprise these single-track Cheng groups to make Alexa..

The group adjusts the individual character of Alexa, dialect and knowledge base in continual ground, answer the feedback of the user better, all these is to give a person with it the feeling that is the assistant like omnipotent true person. The interior related the popular issue that in Yamaxun the analyst of Bostonian garden area devotes oneself to to consider to did not reply with Alexa hints. The individual character that this conduces to Yamaxun deciding Alexa brings what thing and stuff what knowledge gap, help the impression that continues to build the AI that it is complete maturity then.

Alexa is very much " like the mankind " the analysis that the ability that understands thing of cramped of numerous and complicated wants to be attributed to group rigor and user feedback. Yamaxun professes is the world go up most the company that is a center with the client, 11 when I interview tall canals are mentioned in the talk " Beisuosi creed " . Be based on this kind of concept, alexa group builds frame to detect the popular topic that it may be asked about, accordingly it never has tried to be asked so that unaware. This AI knows the important matter program that studies year and quarter, because this asks when the user " score how many " when, it can know what he is asking. All sorts of new functions, can judge song name according to libretto for instance, also pointed to the ideal of the assistant like the mankind that makes elaborate construction; This function is the data that is based on you how to can follow friend discussion song in the dialog. "Because Alexa is,make in high in the clouds come out, we can add new function to it every week. " George explains.

April 2016 legend singer " princely " when dying, alexa group chooses to let AI become more sensitive to the response of pertinent question, because of him very suffer love and esteem. Not be to say this one principle applies to all celebrity, accordingly it remains need group hand to change the thing that introduce, with period avoid to cause the kill that makes a person awkward and embarrassed. The new mastery of a skill or technique that rolled out in April lets Alexa can in a low voice delicate language, halt is known when conversation, deep breathing, and adjust tone. The corresponding period is mixed in England of the line on Germany " Speech Cons " support strengthen with more moving means picture " Yay " (wow) and " Ahem " (haw hum) such key word the mood of the eye.

Open strategy

Yamaxun is one pays attention to confidential company very much, and it gains a success on Alexa is to rely on open strategy however: From the experience that the fast dilate of AWS acquires. "Think our tradition, the gross of kinds or types of goods that Yamaxun offers in global each district has nearly 50% is profit from the strategy that we open platform tripartite businessman. " George expresses, "To AWS, we made the computational service of fundamental sex at the beginning, software developer is our main client at that time. This conduces to us more apace is ongoing, accordingly we have this kind of open history. When pondering over the development strategy of Alexa, we continued this kind of open thinking. We continued this kind of open thinking..

Serve through speech (Voice Services) , alexa can appear in almost any on the product. The wind of 100 million dollar casts by project Alexa Fund, yamaxun also provides investment for newly established company, send hope to be this platform to make contribution in the future at them. Accordingly, alexa is being gone to by conformity on various things, arrive from washing machine air purifier, mix to infantile monitor again tooth brush. "When we open to the outside world some type thing, we let people can undertake competitive with our product, we special be happy to see such case. " George explains, "We feel very happy for this actually, because that will let us become better, also will push Alexa to more people. Also will push Alexa to more people..

"Yamaxun is making platform go up very astute. " cloth forest makes an appointment with Er loose say, "It made an ecosystem that has value more. The technical ability that makes them when the substance of other puts on-line time, yamaxun is benefited, consumer also is benefited. " Yamaxun of one mind is dedicated the product that popularizes skill and Alexa drive at how be being quickened. This or license are made with passing but WiFi is locked up or new language function comes true, when WiFi lock can solve your every time to buy Echo enter proof problem, new language function can let Alexa understand you say " make a car to me " when it is to show you want to call an Uber. (at the beginning, the user must be gotten say " Alexa, open Uber skill. " ) open strategy laid a foundation to bring more thorough user case. · of Bob of engineer of new York computer Paladisuo (Bob Paradiso) the person that has mobile problem for those made Echo tool. He used Alexa to design to be mixed by sound pilot sickbed, wheelchair recreational system.

"The brother that somebody is his deformity technically found a place for on the ceiling Echo Dots. " the Alexa vice-president that responsible developer concerns Steve Babuqin (Steve Rabuchin) express, "This changed his life. Children can join through Alexa their parents, remind them to time take medicine. " the Evergreen Health new student that the twin daughter that Babuqin gives Xiyatu to witness him is born the ICU donates Echo Dots equipment. This lets what the parent can enquire their child through Alexa attend circumstance. Alexa still is used by patient of disease of handkerchief Jin Sen the exercise speaks. "Everybody will this technology solves have the aid of a few problems that we never had thought of. " George complements.

The commercial purpose of hardware project backside

The commercial plan that Yamaxun develops hardware is the longing that it helps you spend money morely to shop rear. It rolls out Dash, let you need lay a finger on only pushbutton, with respect to every day object of can rapid reorder. November 2016, this company rolls out the discount privilege activity that faces Alexa only, the purpose promotes speech shopping appeal namely.

April, yamaxun releases Echo Look. This product deserves to one is photographed like the head, it is the first Echo that has vision and aural function at the same time. It also is a fashionable assistant, you issue a statement it can take a picture to you. Skill of Style Check of have the aid of and machine learn a function, echo Look can be savoured to your dress and choose to make component. More important is, it still can be offerred accordingly purchase a proposal.

After a few days, this company releases Echo Show: Contain the Echo of screen, supportive video communicates. Its promotion video presentation, it monitors in help parent the circumstance of their new student baby (and the make water that order piece, listen to Yamaxun music and watch Prime movie) . Echo Show fill Echo is in a blemish on the function: the system that aims to sell a thing to you with respect to, listen to Alexa to numerate each choices on inventory, with it advocate the design that calls convenience sex runs in the opposite direction. This also is a lesson that acquires in the process that Yamaxun rolls out new product in consecutive ground. September 2016, alexa makes can Nucleus of company of newly established of family expenses interphone says, it obtained the financing of 5.6 million dollar, these capital basically come from Alexa fund. Actually in the Alexa group that in interviewing, is profuse in praise to Nucleus oneself also made an in that way product. The place that its Echo Show publicizes an as first as Nucleus even ad to having striking resemblance -- added a share additionally Yamaxun is retail experience.

Yamaxun equipment and service are high-quality vice-president defends · Lin Pu greatly

Yamaxun equipment and serve senior vice president to defend · Lin Pu greatly (David Limp) firm say, they had informed Nucleus ahead of schedule before releasing Echo Show. "The product of Nucleus does not make a person accident. " Lin Pu says after Echo Show is released, "I still like Nucleus very much. It forms complement to Echo Show. It is hanged on the wall to use, it is thinner. I feel it is having different use. The company of Nucleus and other still can visit API, they can become as outstanding as Echo Show, likely even more outstanding. Likely even more outstanding..

Release in Echo Show before long hind, nucleus author Jonathan Fulankeer (Jonathan Frankel) accept Recode of guest of rich of science and technology to interview say, "The distinction of our product and Echo Show depends on, they want to sell the every day object of cleaner of more such as, and we are to want to help a family can undertake easily communication actually. They must want to realise, try to trample we if zoology of fund of this one Alexa encircles medium main partner, mean them to will weaken this ecology group, the company that gives other rings noisy alarm bell. If they want really so do, that explains business chance affirmation is very big. That explains business chance affirmation is very big..

Echo Show and Echo Look are having tremendous retail business chance. But Nucleus be related reminds people afresh, yamaxun depends on what convenient service won people to love, but the way that occasionally it realizes the sort of convenience sex however disgust. 2015, " new York Times " the employee that a report represented this company by slashing treatment brutal work environment. Sharp rebuke should report Yamaxun, requirement general its cancel. But it supports Bulade Stone however (Brad Stone) the company autobiography that published 2013 " store of 10 thousand goods " (The Everything Store) the circumstances with similar description. In Lab126, the most initiative member of Echo group already no longer effectiveness Yamaxun.

However, from that day service arrives low, a variety of advantage that client place enjoys Yamaxun, it is this is planted apparently dedicated with adamantine absorption child. Be in likewise " store of 10 thousand goods " in by exposure " Love Memo " memorandum was offerred the sort of dedicated how to reflect in the company remittent deep opinion. This memorandum is Beisuosi normally the commodity on cheaper line compares the product that because roll out application,lets the masses take the shop below the line in Yamaxun and Yamaxun and be drafted by bad-mouth hind. Should lift be pointed to to combat competition, it also makes Beisuosisaikaoru why let the company that like Yamaxun this kind of body measures be loved and esteem, is not to be fear of.

He was written down let an enterprise be loved and esteem (with the apple or Dishini is example) or " not humanness place loves " (for instance Microsoft or Woerma) idiosyncratic detailed list, distribute it other tall canals. The thing that Love Memo and it seeks implementation on AI exceptionally similar: "Courtesy is cruel " (Alexa thinks to be thought all the time very polite) ; "Young it is cruel " (mix like what be full of controversy Echo Look, this product faces a youth) ; "It is cruel straight from the shoulder " (the answer of Alexa never messy) ; "Expect is less than is cruel " (Alexa is a secret that guards very well at the outset, its follow-up product also is such) .

In suffer during visitting, tall canal of Yamaxun people be opposite generally the working rule of company interior 3 close its mouth, can mention from time to time " Beisuosi creed " the credo with Love Memo memorandum. This kind of consistency is held out occasionally congenial, make person insecurity disturbed occasionally. Tall without canal can denounce Yamaxun's competitor: "Future will have many win the home, " Lin Puqian complements inferioringly, "I special value Alexa to will become a among them. " (" kink Yu Jing contends for adversary not cruel; Capture to the company only value not cruel. " ) they speak of, the company showed the adventurous spirit like the newly established company of rapid growth when developing Alexa product. "We are responsible future continues to have creation for the client. " Lin Pu explains. (" adventure very cruel. " )

Perfect the individual character of Alexa

Alexa experience and Echo equipment vice-president hold Ni · Lei De in the palm (Toni Reid) the giant group that responsible leader forms by action scientist and engineer, these group member without exception devote oneself to to perfect the individual character of Alexa. Their target is, understanding analyses a technology how to can be used at improving the square field surface of Alexa, arrive from the simplest dialog ability main individual character feature. Lei De holds water in Alexa group at the beginning of when join, she realises Alexa wants to become at that time like the mankind, have to become more congenial.

Alexa experiences Yamaxun to hold Ni · Lei De in the palm with Echo equipment vice-president, joined in 1998 this company

"When the family that becomes me sits in the car, we try not can self-consciously to use Alexa, but she is absent. Very apparent she is not in the car. " thunder heart say. They also hope to make all users can produce such feeling. "Alexa ought to appear when you need, ought to disappear when you did not use it. Ought to disappear when you did not use it..

Alexa can feel more with experience, get along to be able to be jumped over with it relaxed. "Affection is an extremely thorny issue. " Pulasade points out, "You need to understand others very much. " if say company of home where having can accomplish that a bit, that is Yamaxun: It knows what you wear, read what book, see what telecine, hear what song, etc. Alexa still perhaps does not know you, but Yamaxun should surpass your most cater-cousin to your understanding.

September 2016, yamaxun faces an undergraduate to hold Alexa Prize challenge, match content is the gregarious chatting robot that makes can speak 20 minutes. 14 groups compete the bonus of 338 thousand pound. They need to make AI becomes more like the mankind, ensure it can have delightful conversation. "Just think, you meet with someone for the first time, the dialog that must want to undertake 20 minutes length with him -- this is very difficult. " Pulasade says, "The person that you interview must want very interesting, knowledge is broad and profound, be full of the heart that be the same as manage, answering you all affection clew respects are more perceptual. That is very difficult, this is reflected not merely the aspect understands in oral language, return body to go up in lexical knowledge now. How should you answer blame utterance clew? To me that is culminating AI. That is next. That is next..

Pulasade special value the sort of tentative idea to be able to become reality, he been thinkinging to whether need to carry out make judge will prevent Alexa to become too like the mankind. April, yamaxun rolled out a tool to eliminate bad word with beep for it, remind people it is a machine ably.

Alexa becomes resembling the mankind also have a reason: Trustful. If say its ultimate goal is to become,nowhere is absent, then it must want to win the trustful talent with enough user to enter their life quite.

Current, alexa can try to show the heart that be the same as manage only by utterance. It has latent capacity to comprehend come from photograph the visual clew that resembles a head -- if if the public trusts,it lets it film. Roll out Echo Look, in meaning Yamaxun to reach people home like fillet through will be being photographed, and stepped the first pace to that one target. "We want appropriate act -- what you do not want to see is Alexa reads affection clew by accident, make some kind of foolish issue. " Pulasade says.

"That is the ongoing direction of industry future. " · of Evi author Williams Daensidaer - Peiduoai (William Tunstall-Pedoe) express, "The information that speech assistant obtains is more, it can become more outstanding. Under certain circumstance, it will receive the clew of visual clew and other at the same time. Photograph be in open condition like the head, will cause privacy to be anxious. But AI will obtain tremendous progress, aux will be able to of deepness socialization network makes clear the content in Hunan photograph quite. " the every time that Alexa can record people talks; People can delete those records.

If AI can be aware somebody is in,look at it, perhaps talk to its direction, that stems from safe consideration (if do not have,Yamaxun says to be called, alexa is won't transmit data high in the clouds) what use wake up an instruction to may disappear, the last pain spot that couplet net lives in at this point disintegrate.

Privacy protection and accredit

Yamaxun all the time since the at the company importance that emphasizing user privacy protection. But become when AI when nowhere is absent, it is so easy that protective user privacy is done not have. Happen in the case of a murder of Arkansas this year, the Echo speech data that this company rejects to hand over one person -- till the judge compels it lawfully so do. because of this, alexa has wake up an instruction, ray and sound can be given out when Alexa activations, quiet tone pushbutton was installed on Echo. "Quiet tone pushbutton can be shut microphone and photograph like the head. " Lin Pu say, "If you put Echo into chest, press quiet tone pushbutton, that is met without the hacker can open its photograph like the head. That is impossible. That is impossible..

Be opposite since letter either is straight Yamaxun's growth is crucial. Be in " store of 10 thousand goods " in one book, · of susan of the editor in chief before Yamaxun Benson (Susan Benson) say, be in " the shopping experience with good creation, and let people feel the person of screen other one aspect of the matter goes up dependably, " editorial becomes very quickly very important. "We ask people saves credit card information computer to go up, this is very radical plan for at that time. " and now, the case appears however invert: The client must want trustful Alexa, believe product other one aspect of the matter is in without the person surveillant them.

Alexa is become " interstellar get lost " of the computer wish scene -- tall canal of Yamaxun people allude repeatedly -- be full of nostalgic flavour. But the logistic basis that it also has it: It is not " mechanical female singer " (Ex Machina) or " she " (Her) in the AI that has minatory sex, however wish hopefully scene. This kind of correlation can bring social self-identity to Alexa, help it realize the sort of leap forward then. Yamaxun falls to be noted again in the in contending for battle detain of AI assistant, gu Ge, apple and Microsoft Yi Ran. Soon, no matter be in the car, still be in the office or hotel (Alexa has been been in by deploy Wennilasiweijiasi hotel in 4748 all rooms) , you won't lack Alexa, because you will not leave it forever. Gain ground ceaselessly as it, machine study also will improve it ceaselessly -- let it become more powerful, become more like the mankind. Perhaps, the voice that becomes it becomes when nowhere is absent, privacy protection can make one big trouble. The life will become very relaxed, very convenience. In all these next, yamaxun will provide various goods and recreational content for you. No matter what you want, alexa can be satisfied one by one. (Le Bang)