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2023「WBDS 包装设计奖」揭晓

日期: 来源:设计感知收集编辑:古田路9号

世界品牌设计协会奖是一个独立而著名的奖项计划,旨在表彰商业设计的重要性及其在社会和全球经济中的作用。今年的WBDS机构设计奖再次竞争激烈,只有279件作品从全球一千多个参赛作品中脱颖而出。共有7个黑色奖,39个金奖,97个银奖,91个铜奖和52个嘉奖。



01

Knockout Design 

Create Bombay Sapphire’s 

New RTD Offering


Agency/Creative: Knockout

Article Title: Knockout Design Create Bombay Sapphire’s New RTD Offering

Organisation/Entity: Agency, Published Commercial Design

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Market Region: Multiple Regions

Project Deliverables: Brand Architecture, Brand Strategy, Packaging Design

Format: Box, Can

Substrate: Metal, Pulp Carton

Keywords: WBDS Agency Design Awards 2022/23



02

Packaging Design 

Refinement for 

Casa Marrazzo 1934 

by Auge Design




03

Truffl Creates 

Brand and Packaging 

Design for 

Last Crumb Cookies


Agency/Creative: Truffl Branding Agency

Article Title: Truffl Creates Brand and Packaging Design for Last Crumb Cookies

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United States

Agency/Creative City: Los Angeles

Market Region: North America

Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Tone of Voice

Format: Box, Pouch, Tray

Substrate: Pulp Carton, Pulp Paper

Keywords: WBDS Agency Design Awards 2022/23



04

Red Lake Whiskey 

Label Design


Agency/Creative: Studio Boam

Article Title: Red Lake Whiskey Label Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United States

Agency/Creative City: France

Market Region: North America

Project Deliverables: Art Direction, Brand Design, Graphic Design, Packaging Design, Photography

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



05

Chemistry Gin Packaging 

Design by SingleDouble


Agency/Creative: SingleDouble

Article Title: Chemistry Gin Packaging Design by SingleDouble

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: New Zealand

Agency/Creative City: Auckland

Market Region: Oceania

Project Deliverables: Brand Design, Illustration, Packaging Design

Format: Bottle

Substrate: Glass, Pulp Paper

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



06

58 AND CO. – 

An Elevated Brand 

Experience for 

an Elevated 

Drinking Experience


Agency/Creative: Kingdom & Sparrow

Article Title: 58 AND CO. – An Elevated Brand Experience for an Elevated Drinking Experience

Organisation/Entity: Agency

Project Type: Product

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: Falmouth

Market Region: Europe

Project Deliverables: Brand Redesign, Brand Strategy, Design, Packaging Design

Industry: Food/Beverage



07

Kicking Goat Cider 

Identity and Label 

Design Created 

by Limegreentangerine


Agency/Creative: Limegreentangerine

Article Title: Kicking Goat Cider Identity and Label Design Created by Limegreentangerine

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: CARDIFF

Market Region: Europe

Project Deliverables: Brand Creation, Food Photography, Packaging Design

Format: Bottle

Substrate: Glass, Pulp Paper

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards








GOLD 

MARK WINNERS

01

RE:Incarnated Spirits 

Packaging Design


Agency/Creative: Ruska Martin Associates

Article Title: RE:Incarnated Spirits Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Germany

Agency/Creative City: Berlin

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



02

The Italian Art of 

Dressing Gift 

Packaging for

Mazzetti Balsamic Vinegar


Agency/Creative: Boundless Brand Design

Article Title: The Italian Art of Dressing Gift Packaging for Mazzetti Balsamic Vinegar

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



 03

TeaGether Packaging 

Design by

Backbone Branding


Agency/Creative: Backbone Branding

Article Title: TeaGether Packaging Design by Backbone Branding

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Armenia

Agency/Creative City: Yerevan

Project Deliverables: Graphic Design, Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



04

EazzyPizzy Pizza and

Gelato Food 

Delivery Company


Agency/Creative: W Design Bureau

Article Title: EazzyPizzy Pizza and Gelato Food Delivery Company

Organisation/Entity: Agency

Project Type: Identity

Project Status: Published

Agency/Creative Country: Russia

Agency/Creative City: Moscow

Market Region: Europe

Project Deliverables: Brand Design, Brand Identity, Design, Drawing, Graphic Design, Logo Design, Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



05

Gusto Rosso Series 

Packaging Redesign


Agency/Creative: Ruska Martin Associates

Article Title: Gusto Rosso Series Packaging Redesign

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Germany

Agency/Creative City: Berlin

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



06

Branding and Packaging 

Design for Devoted 

Pet Food 

by Pencil Studio


Agency/Creative: Pencil Studio

Article Title: Branding and Packaging Design for Devoted Pet Food by Pencil Studio

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: Frome

Market Region: Europe

Project Deliverables: Brand Design, Packaging Design

Format: Pouch

Substrate: Plastic

Industry: Retail

Keywords: WBDS Agency Design Awards 2022/23



07

Zebra Beer Typography 

for Packaging Design


Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Article Title: Zebra Beer Typography for Packaging Design

Organisation/Entity: Agency

Project Type: Typography

Project Status: Published

Agency/Creative Country: China

Agency/Creative City: ShenZhen

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



 08

Optima Planta 

Sustainable Packaging 

Design by Pond Design


Agency/Creative: Pond Design

Article Title: Optima Planta Sustainable Packaging Design by Pond Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Sweden

Agency/Creative City: Stockholm

Project Deliverables: Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



 09

100&Nomore 

Packaging Design 

by Lavernia & Cienfuegos


Agency/Creative: Lavernia & Cienfuegos

Article Title: 100&Nomore Packaging Design by Lavernia & Cienfuegos

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Spain

Agency/Creative City: Valencia

Project Deliverables: Label Design, Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



10

Utopick Advent

Calendar Sustainable 

Packaging Design


Agency/Creative: Lavernia & Cienfuegos

Article Title: Utopick Advent Calendar Sustainable Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Spain

Agency/Creative City: Valencia

Project Deliverables: Packaging Design, Structural Design

Keywords: WBDS Agency Design Awards 2022/23



11

Oski- The Layered Gin 

by formascope Agency


Agency/Creative: formascope agency

Article Title: Oski- The Layered Gin by formascope Agency

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Armenia

Agency/Creative City: Yerevan

Market Region: Europe

Project Deliverables: Advertising Photography, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Strategy, Brand Tone of Voice, Label Design, Packaging Design, Packaging Guidelines

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



12

St. Laurent Série 

Exploration is 

Making Waves


Agency/Creative: Chad Michael Studio

Article Title: St. Laurent Série Exploration is Making Waves

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United States

Agency/Creative City: Chad Michael Studio / Dallas

Market Region: North America

Project Deliverables: Illustration, Label Design, Packaging Design

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



13

AXE + 

Magnum Limited Edition

Packaging Design


Agency/Creative: PB Creative

Article Title: AXE + Magnum Limited Edition Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Market Region: Global

Project Deliverables: Packaging Design

Industry: Health Care

Keywords: WBDS Agency Design Awards 2022/23



14

Exod Packaging Design

– The Interstellar 

Travel of Spirits


Agency/Creative: Morillas Branding

Article Title: Exod Packaging Design – The Interstellar Travel of Spirits

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Spain

Agency/Creative City: Morillas Branding

Market Region: Europe

Project Deliverables: 3D Modelling, 3D Motion, Brand Design, Design, Graphic Design, Industrial Design, Label Design, Logo Design, Packaging Design, Research

Format: Bottle

Substrate: Glass, Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



15

Wu Ling 

Packaging Design


Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Article Title: Wu Ling Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: China

Agency/Creative City: ShenZhen

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



16

Kingdom & Sparrow 

Creates Snackzilla 

Packaging Design  

For Rebel Snackers


Agency/Creative: Kingdom & Sparrow

Article Title: Kingdom & Sparrow Creates Snackzilla Packaging Design – For Rebel Snackers

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: Falmouth

Market Region: Europe

Project Deliverables: Brand Creation, Brand Design, Branding, Character Design, Illustration, Logo Design, Packaging Design

Format: Box

Substrate: Pulp Board

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



17

Little Cow & Cookies 

Organic Ice Cream 

All Swirled Into 

Biodegradable Tub 

by Snow Donuts


Agency/Creative: Snow Donuts

Article Title: Little Cow & Cookies Organic Ice Cream All Swirled Into a Biodegradable Tub by Snow Donuts

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Netherlands

Agency/Creative City: Den Haag

Market Region: Europe

Project Deliverables: Advertising Photography, Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Design, Food Photography, Food Styling, Label Design, Logo Design, Packaging Design, Photography, Retouching, Structural Design, Typography, Visualisation

Format: Pot

Substrate: Pulp Moulded Fibre

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



18

Bue Packaging 

Design Creation


gency/Creative: KIND

Article Title: Bue Packaging Design Creation

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Norway

Agency/Creative City: bergen

Project Deliverables: Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



19

Encapsulating 

the Authentic 

Soul of Ibiza 

– Castillo de Ibiza


Agency/Creative: Morillas

Article Title: Encapsulating the Authentic Soul of Ibiza – Castillo de Ibiza

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Spain

Agency/Creative City: Morillas

Market Region: Europe

Project Deliverables: Brand Mark, Label Design, Packaging Design, Product Photography

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23








SILVER 

MARK WINNERS


01

Capturing the

Glow of Bombay 

Sapphire Sunset 

in Latest 

Design by Knockout


Agency/Creative: Knockout

Article Title: Capturing the Glow of Bombay Sapphire Sunset in Latest Design by Knockout

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Market Region: Global

Project Deliverables: Packaging Design

Format: Bottle

Substrate: Glass

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



02

Jameson Remastered 

Packaging Design


Agency/Creative: Nude Brand Creation

Article Title: Jameson Remastered Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards



03

Chad Michael Studio 

Creates Packaging 

Design for 

St. Laurent Whiskies


Agency/Creative: Chad Michael Studio

Article Title: Chad Michael Studio Creates Packaging Design for St. Laurent Whiskies

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United States

Agency/Creative City: Dallas

Market Region: North America

Project Deliverables: Brand Design, Illustration, Label Design, Packaging Design

Format: Bottle

Substrate: Glass Bottle

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



04

Froot Loops Redesign 

Packaging Redesign


Agency/Creative: goDutch , Kellogg North America , Bailey Design , Leo Burnett

Article Title: Froot Loops Redesign Packaging Redesign

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United States of America

Agency/Creative City: Cincinnati , Battle Creek , Apollo Beach , Chicago

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



05

Packaging Design for 

Praha Beer – 

Traditional Meets Bold 

by Cocoon Prague


Agency/Creative: Cocoon Prague

Article Title: Packaging Design for Praha Beer – Traditional Meets Bold by Cocoon Prague

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Czech Republic

Agency/Creative City: Prague

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



06

Backbone Branding 

Creates Packaging and 

Branding for Haterk


Agency/Creative: Backbone Branding

Article Title: Backbone Branding Creates Packaging and Branding for Haterk

Organisation/Entity: Agency

Project Type: Identity

Project Status: Published

Agency/Creative Country: Armenia

Agency/Creative City: Yerevan

Market Region: Europe, Middle East

Project Deliverables: Brand Identity, Branding, Identity System, Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



07

Old Country Food,

a Fusion of Two Cultures 

by Onfire Design


Agency/Creative: Onfire Design

Article Title: Old Country Food, a Fusion of Two Cultures by Onfire Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: New Zealand

Agency/Creative City: Auckland

Market Region: Oceania

Project Deliverables: Art Direction, Brand Architecture, Brand Redesign, Brand Rejuvenation, Brand Strategy, Food Photography, Packaging Design, Photography Styling

Format: Flow-Pack

Substrate: Plastic

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



08

Curious Potion 

by Creative Platform


Agency/Creative: Creative Platform

Article Title: Curious Potion by Creative Platform

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Australia

Agency/Creative City: Sydney

Market Region: Oceania

Project Deliverables: Animation, Brand Creation, Creative Direction, Design, Illustration

Format: Bottle

Substrate: Glass

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



09

Bombay Sapphire Premier 

Cru Murcian Lemon 

Radiates with 

Super-Premium 

Elegance Created 

by Knockout


Agency/Creative: Knockout

Article Title: Bombay Sapphire Premier Cru Murcian Lemon Radiates with Super-Premium Elegance Created by Knockout

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Market Region: Global

Project Deliverables: 3D Design, Brand Design, Design, Packaging Design, Structural Design

Format: Bottle

Substrate: Glass

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



10

Ballantine’s Dreamworld

Gift Packaging Design 

Creation by 

Boundless Brand Design


Agency/Creative: Boundless Brand Design

Article Title: Ballantine’s Dreamworld Gift Packaging Design Creation by Boundless Brand Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: United Kingdom

Agency/Creative City: London

Market Region: Global

Project Deliverables: Packaging Design

Keywords: WBDS Agency Design Awards 2022/23




11

Take Cake Mix Packaging 

Design by 

Backbone Branding


Agency/Creative: Backbone Branding

Article Title: Take Cake Mix Packaging Design by Backbone Branding

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Armenia

Agency/Creative City: Yerevan

Market Region: Asia, Middle East

Project Deliverables: Brand Redesign

Format: Box

Substrate: Pulp Board

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



12

Backbone Branding 

Creates Packaging 

Design for Solala


Agency/Creative: Backbone Branding

Article Title: Backbone Branding Creates Packaging Design for Solala

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Armenia

Agency/Creative City: Yerevan

Project Deliverables: Graphic Design, Packaging Design, Structural Design

Industry: Health Care

Keywords: WBDS Agency Design Awards 2022/23



13

Auge Design Creates 

Clita Sex Toy 

Packaging Design


Agency/Creative: Auge Design

Article Title: Auge Design Creates Clita Sex Toy Packaging Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Italy

Agency/Creative City: Florence

Industry: Entertainment

Keywords: WBDS Agency Design Awards 2022/23



14

Packaging Design 

for Okosix 

Biodegradable 

Face Mask


Agency/Creative: Vincdesign

Article Title: Packaging Design for Okosix Biodegradable Face Mask

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Hong Kong

Agency/Creative City: Tai Kok Tsui

Industry: Fashion, Health Care

Keywords: WBDS Agency Design Awards 2022/23



15

Behr Creek Packaging 

Design by 

Harcus Design


Agency/Creative: Harcus Design

Article Title: Behr Creek Packaging Design by Harcus Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Australia

Agency/Creative City: Sydney

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



16

Leibniz Packaging 

Redesign by Auge Design


Agency/Creative: Auge Design

Article Title: Leibniz Packaging Redesign by Auge Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Italy

Agency/Creative City: Florence

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



17

VAVA Mineral Water 

Packaging Design 

Creation


Agency/Creative: Prompt Design

Article Title: VAVA Mineral Water Packaging Design Creation

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Thailand

Agency/Creative City: Bangkok

Market Region: Thailand

Project Deliverables: Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



18

Vertigreens Packaging 

Design Creation

by Prompt Design


Agency/Creative: Prompt Design

Article Title: Vertigreens Packaging Design Creation by Prompt Design

Organisation/Entity: Agency

Project Type: Packaging

Project Status: Published

Agency/Creative Country: Thailand

Agency/Creative City: Bangkok

Project Deliverables: Packaging Design

Industry: Food/Beverage

Keywords: WBDS Agency Design Awards 2022/23



19

Brand Design for 

Two Poles Cosmetics

 The Power of Opposites


Agency/Creative: Morillas Brand Design

Article Title: Brand Design for Two Poles Cosmetics – The Power of Opposites

Organisation/Entity: Agency

Project Type: Identity

Project Status: Published

Agency/Creative Country: Spain

Agency/Creative City: Morillas Brand Design

Market Region: Europe

Project Deliverables: Brand Identity, Brand Naming, Brand Strategy

Industry: Health Care

Keywords: WBDS Agency Design Awards 2022/23


文章来源:古田路9号

© 所有引用图片及文字版权属于其版权持有方,本文仅作学习资料与传播交流。

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